MasterCard works with emerging companies to innovate

In the words of Tom Still, President of the Wisconsin Technology Council, “Somewhere along the evolutionary path from startups to mature businesses, many companies stop innovating.”

Large companies such as MasterCard can innovate by making it a part of the internal culture and recognizing that great ideas also come from outside.

“For executives who want to secure growth through innovation, the answer lies in recognizing the limits of their organization and empowering groups to function with very different goals and operational metrics,” wrote Maxwell Wessel for Harvard Business Review.

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