As we talk to the Innovation Leaders at many companies worldwide, we are hearing about many different ways that enterprises interact with entrepreneurs, and the many different goals for interacting with them.
This article, from Forbes Magazine, and reposted in Innovation America, does a great job of describing the most common motivations enterprises have for engaging with entrepreneurs.
According to the author, Michael Simmons, core reasons that companies work with entrepreneurs include:
– Bolstering Innovation
– Acquiring New Customers
– Making their Industry Bigger
– Encouraging Platform Development
– Diversifying Procurement
– Building a Philanthropic Brand
If entrepreneurs understand those motivations, then they can figure out the best format to interact with the innovation leaders. Read more.