What Startups Need to Understand about the booming corporate entrepreneurship system

As we talk to the Innovation Leaders at many companies worldwide, we are hearing about many different ways that enterprises interact with entrepreneurs, and the many different goals for interacting with them.

What Startups Need to Understand About The Booming Corporate Entrepreneurship Ecosystem

 

 

 

 

 

 

This article, from Forbes Magazine, and reposted in Innovation America, does a great job of describing the most common motivations enterprises have for engaging with entrepreneurs.

 

According to the author, Michael Simmons, core reasons that companies work with entrepreneurs include:

– Bolstering Innovation

– Acquiring New Customers

– Making their Industry Bigger

– Encouraging Platform Development

– Diversifying Procurement

– Building a Philanthropic Brand

If entrepreneurs understand those motivations, then they can figure out the best format to interact with the innovation leaders.  Read more.