New York Times 9/4/2012 by EVELYN M. RUSLI
MENLO PARK, Calif. — New York, London and Hong Kong are common addresses for blue-chip multinationals. Now Silicon Valley is, too.
From downtown San Francisco to Palo Alto, companies like American Express and Ford are opening offices and investing millions of dollars in local start-ups. This year, American Express opened a venture capital office in downtown Palo Alto. Less than three miles away, General Motors’ research lab houses full-time investment professionals.
“American Express is a 162-year-old company, and this is a moment of transformation,” said Harshul Sanghi, a managing partner at American Express Ventures, the company’s venture capital arm. “We’re here to be a part of the fabric of innovation.”
The companies are raising their profiles in Silicon Valley at a shaky time for the broader venture capital industry. While top players like Andreessen Horowitz and Accel Partners have grown bigger, most venture capital firms are struggling with anemic returns.
The market for start-ups has also dimmed, in the wake of the sharp stock declines of Facebook, Zynga and Groupon.
But unlike traditional venture capitalists, multinationals are less interested in profits. They are here to buy innovation — or at least get a peek at the next wave of emerging technologies.
In August, Starbucks invested $25 million in Square, the mobile payments company, which will be used in Starbucks stores. This year, Citi Ventures, a unit of Citigroup, invested in Plastic Jungle, an exchange for gift cards, and Jumio, an online credit card scanner.
Banco Bilbao Vizcaya Argentaria, the Spanish banking group, opened a new office in San Francisco last year. The team, which has about $100 million to fund start-ups, is looking for consumer applications that will help the bank create new businesses and better understand its customers.
“We are in one of the most regulated and risk-averse industries in the world, so innovation doesn’t come naturally to us,” said Jay Reinemann, the head of the BBVA office. “We want to avoid the video-rental model. We want to evolve alongside our consumers.”