One of the recurring themes for our blog has been the relationship between enterprises and startups. Truly innovative enterprises are discovering new technologies in early stage companies through Open Innovation programs. These programs also enable the innovators in the enterprises to interact with entrepreneurs, providing data and industry knowledge to the startups, while teaching the internal innovators how to break down barriers.
Recently, a new venture firm, Bowery Capital, was formed based on their investment thesis that “digital natives” are moving up in corporations, into decision-making positions like chief marketing officer and chief technology officer. And those executives are more likely to favor “new” technologies over incumbents, at a time when enterprise technology spend is expected to double over the next decade. This creates a big market opportunity for Bowery and other venture capital firms to invest in early stage companies that would be able to sell to large enterprises. Read more here.